Cookie Policy.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to the website owner.
This Cookie Policy explains what cookies and similar tracking technologies Big Tosh Inc. uses on our website and platform, why we use them, and what choices you have. Related technologies include web beacons (tiny invisible images in emails or pages), pixels (single-pixel transparent images for tracking), and local storage (browser-based key-value storage for session data).
We use four types of cookies: essential (always on), analytics, preference, and marketing. You can manage non-essential cookies at any time through our consent tool or your browser settings.
Types We Use
We use four categories of cookies. Here is how our consent banner appears to first-time visitors:
How our consent banner looks to visitors
We use cookies to improve your experience.
We use essential, analytics, preference, and marketing cookies. You can choose which categories to allow. Essential cookies are always active as they are required for the site to function.
Essential Cookies
Essential cookies are strictly necessary for our website and platform to function. Without these cookies, services you have requested — such as staying logged in or completing a demo booking — cannot be provided. These cookies do not require your consent under applicable law.
Essential / Strictly Necessary
Required for core platform functionality. Always active.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
btrd_session | Big Tosh | Maintains your authenticated session across page visits | Session |
btrd_csrf | Big Tosh | CSRF protection token to prevent cross-site request forgery | Session |
wordpress_logged_in_* | WordPress | Authenticates admin dashboard users | 14 days |
wp-settings-* | WordPress | Stores UI customisation preferences for admin users | 1 year |
btrd_booking_token | Big Tosh | Secures demo booking form submissions | Session |
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website and platform. The information collected is aggregated and anonymous — it tells us how many people visited certain pages, how long they stayed, and what paths they took through the site. This helps us improve usability and identify issues in our flows.
Analytics & Performance
Help us understand usage patterns to improve our Services.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users for page analytics | 2 years |
_ga_* | Google Analytics | Stores session state and tracks events | 2 years |
_gid | Google Analytics | Identifies users for 24-hour period | 24 hours |
btrd_ref | Big Tosh | Tracks referral source for demo request attribution | 30 days |
Preference Cookies
Preference cookies allow our website to remember information that changes how the platform behaves or looks — such as your preferred language, region, timezone, or any customisations you have made to the admin dashboard layout.
Preferences & Functionality
Remember your settings and personalise your experience.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
btrd_tz | Big Tosh | Stores your preferred timezone for booking displays | 1 year |
btrd_lang | Big Tosh | Stores your language preference | 1 year |
btrd_ui_state | Big Tosh | Remembers dashboard layout and filter preferences | 6 months |
btrd_cookie_consent | Big Tosh | Stores your cookie consent preferences | 1 year |
Marketing Cookies
Marketing cookies are used to track visitors across websites and display targeted advertising relevant to their interests. They are also used to measure the effectiveness of our email campaigns and digital advertising. We use marketing cookies only where we have obtained your prior consent.
Marketing & Advertising
Used to measure campaign performance and display relevant ads.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (Facebook) | Tracks users across websites to deliver targeted ads | 3 months |
_fbc | Meta (Facebook) | Stores ad click information for conversion tracking | 2 years |
btrd_email_track | Big Tosh | Tracks email open events for campaign analytics | 30 days |
btrd_cta_click | Big Tosh | Records CTA button engagement for conversion analysis | 90 days |
Third-Party Cookies
Some cookies on our platform are set by third-party services we use. Each third party operates under its own privacy and cookie policy:
| Third Party | Category | Purpose | Privacy Policy |
|---|---|---|---|
| Google Analytics | Analytics | Website usage analytics and reporting | View Policy |
| Meta Pixel | Marketing | Ad conversion tracking (consent only) | View Policy |
| Cloudflare | Essential | Security, DDoS protection, CDN delivery | View Policy |
| Stripe | Essential | Fraud detection for payment processing | View Policy |
Managing Cookies
The easiest way to manage your cookie preferences is through our consent management tool, accessible at any time by clicking "Cookie Preferences" in the footer of any page on our website.
You can also manage cookies directly through your browser settings. Here are management links for the most popular browsers:
Cookie Consent
In accordance with the EU General Data Protection Regulation (GDPR) and ePrivacy Directive, we obtain your prior consent before placing non-essential cookies on your device when you first visit our website.
- What you consented to: the specific categories of cookies you accepted or rejected.
- When you consented: a timestamp of the consent event.
- How you consented: which version of the consent banner was shown and what action you took.
You can withdraw or change your consent at any time by clicking "Cookie Preferences" in our site footer. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Retention Periods
| Category | Typical Duration | Notes |
|---|---|---|
| Essential (session) | Session only | Deleted when you close your browser |
| Essential (persistent) | Up to 1 year | Retained for authentication and security |
| Analytics | Up to 2 years | Per Google Analytics default settings |
| Preference | Up to 1 year | Reset when you clear browser data |
| Marketing | Up to 2 years | Only set with consent; removed on withdrawal |
| Consent record | 1 year | To prove compliance if required |
Policy Changes
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make material changes, we will update the "Last Updated" date, display a notification banner on our website, and where required by law, request fresh consent for any new categories of cookies. Your continued use of our Services after any changes constitutes your acceptance of the updated policy.
Contact Us
Data Privacy Team
[email protected]
We respond within 30 days.
Big Tosh Inc.
123 Campus Drive, Suite 400
San Francisco, CA 94105
[email protected]